Some small differences but similar overall.
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*Urban Decay is certified cruelty-free according to Ethical Elephant but Sephora is NOT. Makeup Guru, Katie, says: Both of these where tested wearing the Kush Milk mascara in shade Boom. One for one these primers wear extremely similar. Neither smudged and at the end of the day, the lashes looked exactly like mascara was just applied. Lashes looked thick and long! The Sephora Collection is a perfect dupe for the Urban Decay Subversion lash primer.
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