Similarity Rating: 74%
Noticeable differences--check the review.
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*Both brands are cruelty-free according to Ethical Elephant, but NYX's parent company, L'Oreal, is not cruelty-free. Makeup Maven, Candi, says: I compared the Hourglass Mechanical Gel Eyeliner ($18) in the shade Obsidian and the NYX Always Keepin’ It Tight ($9) in the shade Black. The package was very similar for both. NYX came with 0.001 oz of product and the Hourglass came with 0.002 oz of product. The Hourglass eyeliner component is a little bigger which made it more comfortable to hold than the NYX which was very thin but that also means that the point on the Hourglass was twice as thick as the NYX. The Hourglass liner made a very pigmented and thicker line which was great for a dramatic liner but the NYX liner was better for a soft, natural look. I am very shocked to say though that I would choose the NYX liner any day though over the Hourglass. The Hourglass lasted well on the upper lash liner but would bleed into the fine lines around my eyes as the day went on and would clump on my inner corner. On the other hand, the NYX liner stayed exactly where I put it all day and even all night! I could also easily build up the NYX to give me a darker, more dramatic look. I believe this dupe is actually better than the luxury item in this case.
CONCLUSION Noticeable differences.
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