Not very similar to the name brand.
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*According to Cruelty-Free Kitty, Urban Decay is cruelty-free while Maybelline is NOT. Makeup Maven, Kayla, says: Urban Decay is $29 for .21 oz. Maybelline is $10 for .2 oz. Both are marketed to help with dark circles under the eyes & to color correct them. Urban Decay is a bit thicker consistency compared to Maybelline but both brighten & cover my dark circles really well. Both blend out beautifully. I use both products under foundation & concealer. Both products crease but after you put concealer on & use a generous amount of setting powder it goes away. Both products covered my dark circles well but I do still use concealer just less of it to get my desired coverage. Color correctors are good in the sense that you can use them to use less concealer in the end so you do not look cakey. I do like UD’s packaging far more than Maybelline’s. The applicator is large which is sometimes hard to get into the inner corners of your eyes where my darkest parts are. I do like the sense that you do get to use ALL of the product in their packaging because it’s a twist up. However, the past few times I purchased this the twist up has been faulty making the product seep through the tube inside & it got stuck there so you are not able to use all of the product. I reached out to Maybelline about this & it is indeed a defect that sometimes happens. It does get frustrating. UD is a flat doe foot applicator which is easy to use around the eye area for more precise application. Both products work very well and despite the fault packaging that you sometimes get with Maybelline I would definitely repurchase that over Urban Decay. It works just as well and is much cheaper.
I love the Maybelline concealer..
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