Similarity Rating: 76%
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Tarte Shape Tape Concealer in ‘Fair Neutral’ is $27 for 10ml. J. Cat Beauty Staysurance Concealer in ‘Custard’ is $7.99 for 4.8ml. Both brands come in a tube with large doe foot applicators. The shades of both products are not similar. Both brands have a slight chemical smell.Both brands seem to have similar claims. Long lasting, light weight feel, no caking or creasing. Full to medium coverage which I agree with. Using these brands for several days while testing I think they are quite similar. Tarte is slightly thicker in consistency but both brands do feel lightweight & creamy. Both brands blended out well, dried down well & once I bake I got no creasing. I have dark circles and both brands helped conceal them. Both brands lasted all day without any separation.I was pleasantly surprised with just how well J. Cat’s concealer worked on me and I would definitely repurchase over Tarte.
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